Welcome To Google World
Like it or not, we are living in a Google World. While there are still conventional advertising mediums, like TV, newspapers, magazines, coupon packs and more, those outlets make up a small percentage, when stacked against the volume and the power if the Internet, of Google, and are shrinking by the day. With everyone carrying around a hand-held device, there is little chance that someone will reach for the Yellow Pages.
Today, you really can “Let Your Fingers Do The Walking”. In fact, your fingers can walk virtually anywhere in the world in mere nanoseconds. No matter what it is you are looking for, whether a place to eat, an item to buy, or an answer to some question that you’ve been wondering about for years, it’s all right there at your finger tips. With all that power available to you, you’d be silly… no, crazy, not to take as much advantage of it as you could.
As a business owner, you can’t afford to be left out of the ever-growing World Wide Web. You can bet your competition isn’t neglecting the immense advertising landscape. If you do, you might as well close up shop. You will not survive.
As I said above; we are living in a Google World. They have their own set of rules that we must follow. Eighty-five percent of all desktop search is performed on Google, and 95% of all mobile. So, that means that Yahoo!, Bing and the rest, fight over the 15% that is left. Knowing these few tidbits of information; you understand why we play by Google’s rules. The problem is… they keep changing the rules. With all the changes, we have to constantly adapt, change and tweak our websites to stay in Google’s good graces, so that we remain in the index, and show up on the Search Engine Results Page.
In today’s business climate, your website must be the focal point of your marketing plan. And that plan must include a complete social media campaign which includes, Facebook, Twitter, LinkedIn, Google+, Yelp, Groupon and others. These are all pieces of the big advertising puzzle. It’s huge endeavor, but one that you can’t afford to forego.
Once all the pieces are in place, and running like a well-oiled machine, customers will be flowing through your door. Weapons of SEO has the know-how and experience to make you an integral part of the Google World.