Search Engine Marketing – SEM
With well over one trillion pages on the Internet, what’s going to set yours apart and get people to your door? Internet marketing is more important today than it’s ever been, and will prove to be the singularly most important factor in your ultimate Web success. If you are not listed on the first search engine results page (SERP), specifically in the top 5 positions of organic search, than you might as well not even have a website. Search engine marketing enables your web site to achieve higher ranking in Google, Bing, Yahoo! and all other search engines. If potential customers can’t find you, you aren’t making any money. Search engines are the Yellow Pages of today, and tomorrow.
What is SEM? Search Engine Marketing is a combination of many different practices including SEO, PPC, SMM and more. Online marketing is a precise science that is not “set it, and forget it.” It must be constantly monitored and tweaked, because you are always battling for the top ranking in search engines. Any Internet marketing company that gives you a guarantee that you will achieve the #1 position in the search engines is lying. Until they control the search engine ranking algorithms – which change on average every 16 hours – that is an impossible guarantee. At Weapons Of SEO we guarantee that your search engine ranking will significantly improve, and give you the best possible chance to beat out your competition.
Web marketing is a war. It must be waged on all fronts. Search engine marketing has numerous branches that make up your total armed forces. Weapons Of SEO, based in northern New Jersey, provides all the tools you need to win the battle. For Internet marketing campaigns to be successful, all of the following practices must be utilized completely. We’re living in a “Google World” and anyone who doesn’t embrace that, has virtually no chance for online success. Our motto: Leave no stone un-turned.
Search Engine Optimization – SEO
Search Engine Optimization (SEO) breaks each of your pages down, especially your landing pages, and restructures them so that every possible factor works to your benefit towards higher organic search engine rankings. SEO is the first line of your Internet marketing optimization. High organic rankings can not be bought, they can only achieved through diligence, perseverance and proper SEO. Search Engine Optimization
Pay Per Click – PPC
Pay Per Click (PPC), also known as Paid Search is another tool in search engine marketing. PPC advertising utilizes Google AdWords and Bing’s Microsoft AdCenter. Ranking is determined by a combination of advertiser bid price and an algorithmic measurement called a Quality Score. An Internet marketing campaign is more powerful when optimizing for both organic (SEO) and paid search (PPC). Pay Per Click
Social Media Marketing – SMM
Today’s most effective form of online marketing is Social Media Marketing (SMM). Statistics show that buyer recommendations carry more advertising weight than conventional marketing. Word of mouth on FaceBook, Twitter, LinkedIn and relevant blogs elicit trust and lead to a higher conversion rate of your product or service. Social Media Marketing
Once all your search engine marketing and Internet marketing campaigns are in place, you must be able to measure and analyze all of your online activity. Web analytics gives you various metrics to monitor web traffic, conversion rates, and see what people are doing on your site and much more. Web Analytics
Proper design and development is essential in establishing a presence on the web. Every object of your site, both through a browser and “under the hood”, must be precisely optimized to it’s fullest potential to achieve the highest search engine rankings. Ideally, it’s best to plan your Internet marketing at the same time you design your web site. However, Weapons Of SEO can analyze an existing website, assess strengths and weaknesses and make relevant changes to boost rankings on all the search engines. Website Design
What Weapons Of SEO Can Do For You
Weapons Of SEO is an Internet marketing optimization company in West Orange, NJ that offers a full line of Internet marketing strategies, from site development, to full search engine marketing campaigns. If you have an existing web site, we will thoroughly analyze it from top to bottom, determining it’s strengths and weaknesses. We will then correct those weaknesses and enhance those strengths, to increase your relevance and improve your search engine ranking. With proper optimization of all the above practices, branding and brand building can be achieved over time. If you need to create a new web presence for your business, we will create an entire search engine marketing strategy, with SEO, PPC, SMM, and website development, from the ground up, meticulously mapping out every possible factor to give your business the optimum potential for complete success. Weapons Of SEO will settle for nothing less than 100% customer satisfaction. Contact us for a free analysis and price quote.