Web Analytics gives you insight into your web site traffic and marketing effectiveness. Various metrics are used to analyze your traffic data and be prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites. Collected data is utilized to optimize your pages for organic search as well as paid search (PPC). The analytics program helps to select the right keywords, target the best markets, and engage and convert more customers.
Web analytics can be used for more than just measuring web site traffic. It is also useful for market and business research. It helps gauge traffic and popularity trends which is useful for market research. You are able to monitor the number of visitors to your website, where they come from, how long they stay, the number of page views, as well as many other factors.
Off-Site Web Analytics
Off-site analytics doesn’t matter whether you have a web site or not. It measures the potential audience (opportunity), share of voice (visibility), and buzz (comments) with regard to a given topic or theme all across the Internet. Basically, it tells you what people are talking about and interested in.
On-Site Web Analytics
On-site analytics tracks a user once they’re on your website. It keeps track of what landing pages are drawing traffic and encouraging customers to convert. It provides you with web statistics to determine what changes need to made to the site to improve performance and conversion.
Google Analytics creates and monitors reports and automatically sends alerts when significant changes in data patterns occur.
What Weapons Of SEO Can Do For You
Weapons Of SEO is a full service Internet Marketing company that can handle all your search engine marketing campaign, so that you have the greatest potential for success. We will monitor your campaigns on a regular basis using Google Analytics and adjust the various factors accordingly.
Let us create an entire search engine marketing strategy, with SEO, PPC, SMM and website development, from the ground up, meticulously mapping out every possible factor to give your business the optimum potential for complete success.